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Donald Cooper

Canadian Business icon. World-class manufacturer and award-winning retailer

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Donald Cooper: Canadian Business icon. World-class manufacturer and award-winning retailer

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Donald Cooper transforms businesses…and business people! Donald Cooper has helped thousands of companies throughout the world to add more real value to their customers' lives…and more dollars to their bottom lines!

Donald started his business career at the age of 6, sweeping the floor in the family business for 5 cents a day. Long days and low pay…excellent early training for an entrepreneur!

Donald Cooper earned an undergraduate business degree and an MBA from the Ivey Business School at the University of Western Ontario, back when dinosaurs roamed the earth...followed by 18 years at Cooper Canada, the family business. Cooper Canada became the world's leading maker of hockey equipment and a Canadian Brand icon.

As Cooper Canada grew, partners were bought out; the company went public, then went global, was unionized and un-unionized; built a dedicated, world-class team; opened an offshore factory; imported and exported; bought competitors and, finally, sold to the wrong people.

At age 43 Donald left the family business to do something less corporate, reinventing himself as an award-winning retailer. In just 3 years he fundamentally redefined the customer experience, for which he received 7 Awards of Excellence for marketing, service and business innovation.

Drawing from his real-life experience as a world-class manufacturer, retailer and business coach, he now helps companies rethink and reinvent themselves to create compelling customer value, clarity of purpose and long-term profitability.

When not speaking, flying or researching, Donald and Wanda hide out at their country place where they create gardens, boat or play in the snow...but not all at the same time.

For his unique business content and compelling presentation style, Donald has been awarded the Certified Speaking Professional (CSP) designation, the highest earned designation in the world of professional speaking...and he has been inducted into the Canadian Speaking Hall of Fame. His insights into how to sell more, manage smarter, grow your bottom line and have a life will inform you, challenge you, disturb you, inspire you…and leave you with a new and powerful understanding of team.your business, your customers and your life!
Management and Leadership:
As a thought-leader in management and leadership, Donald creates more effective managers and more successful businesses and business people. He has transformed 1000s of businesses around the world. He will help you to…
  1. More effectively manage your business, your team and your bottom line.
  2. Visualize, plan and create an extraordinary and more profitable future...including how the business might have to reinvent itself to make that happen.
  3. Attract, develop and engage a top-performing team….and to,
  4. Implement more effectively, deal with non-performance…and have a life!
"Management & Leadership" Titles:
  • How to sell more, manage smarter, grow your bottom line...and have a life! (our most asked-for title).
  • Myths, Lies & Management…7 simple truths that will transform your business and grow your bottom line!
  • The 90-Minute MBA...10 things you absolutely need to know to ‘own’ your customers, manage your business and grow      your bottom line!
  • Thoughts on to define your future, grow your business and improve
  • Vision to lead your business, manage your team and grow your bottom line!
  • The Adventure of to innovate, thrive and succeed in a fast-changing and turbulent world!
  • From 'Great to Gone'...important lessons from Cooper Canada and other business adventures.

Marketing and Customer Service:
This topic covers the art and science of creating, delivering and communicating compelling customer value and experiences. As an award-winning, innovative marketer, Donald will help you to...
  1. Understand your customers on a whole new level, including why they buy, why they don't buy...and what they really want when they do buy.
  2. Create and deliver extraordinary customer-owning value and experiences that will 'grab' your target customers, clearly differentiate you from your competitors, make you 'famous'…and grow your bottom line.
  3. Effectively communicate, sell and promote that value in a crowded, confused and cynical marketplace.
"Marketing and Customer Service" Titles:
Note: To download or print an E-Brochure on any of these Titles, simply click on the title below to access the document.
  • Human Marketing®…the 'straight goods' on how to create, deliver and communicate compelling customer value.
  • Owning customers for life…4 powerful steps to increasing loyalty, sales & profitability.
  • Be extraordinary...or be eliminated...the simple truth about how to amaze your customers, beat your competition and grow your bottom line!
  • Creating a Winning Brand...winning the battle for customer ownership and business profitability!
  • From ordinary to extraordinary...10 gutsy things you can do, right now, to 'grab' your customers and grow your bottom line! Note: This program is specifically for retailers.

Creating A Top-Performing Team:
"We become what we hire." Not having top-performers in every part of our business carries a huge cost in lost business, inefficiency, missed opportunity and frustration! This high-content program delivers a step-by-step approach that helps business owners and managers to...
  1. Create clarity about the specific people and talent they need to deliver compelling customer value, grow their business and improve their bottom line.
  2. Develop a business environment that attracts, empowers and retains top performers.
  3. Reward success and deal more effectively with non-performance. Lack of clarity and failure to deal with non-performance are two of the biggest challenges facing many businesses today.
"Creating a Top-Performing Team" Title:
Note: To download or print the E-Brochure for the Title below, simply click on the title to access the document.
  • The 8 essential steps to attracting, leading & keeping a top-performing
"A compelling bottom-line business message…brilliantly delivered!"
Editor, Profit Magazine
"Every business owner needs to spend a few hours with Donald Cooper…it changes everything."
President, Ketelsen Campers (America's #1 RV Dealership)

"Your Human Marketing message is clear and succinct for everyone. Your presentations have assisted General Motors and our Dealers to refocus and energize, as we tackle the many challenges associated with increasing our share of the Service Aftermarket in Canada."
General Motors of Canada
"Your presentation was the highest rated at our 3-day conference. After the first 5 minutes, I knew we had a winner on our hands. Your presentation style was absolutely dynamic; your content exceptional, your material was personalized to our company and your message was truly motivational. I look forward to working with you again next year."
Shoppers Drug Mart
"Donald's presentation was so well received that we immediately booked him to do a longer, more intensive program for our key customers. The audience consisted of business owners and managers...the perfect group for Donald's unique wisdom and practical, bottom-line approach to rethinking, refocusing and reinventing any business."
Ingram Micro, USA
"From the moment you started to speak, to the very end of your remarks, you held our audience in the palm of your hand. They were spellbound!"
Western Canadian Tire Dealers Association
"Our association makes a practice of not using a speaker more than once, we have used Donald three times and every time he has received rave reviews"
Executive Director, Ontario Marine Operators Assoc
"Donald, as you know, I work with many different speakers and you definitely stand out amongst them. It is rare to see someone deliver a talk that mesmerizes the entire audience! I'm pleased to confirm that you will be returning as the keynote speaker at our upcoming November Conference."
Microsoft Canada
While you started out with a nearly full house, there were even more people in the room for the second half of your presentation. Several people must have gone out and told their friends how great the first part was. You far exceeded all of our expectations! The concepts that you presented will have a very long-lasting effect on those who attended."
Photographic Marketing Association
"Donald, your two Seminars were rated #1 and #2 out of over 40 programs that we offered at this year's Nationwide Conference and Trade Show in Las Vegas."
Sterling Event Management, USA
"Donald's management 'Boot Camp' has delivered the best take-away value of any program that we've attended. He delivers effective tools that will have a profound impact on any business."
Attendee of Donald's business management workshop
"In my business, I hear many professional speakers. Most are good. A few stand out as being exceptional. You are definitely in the latter category. Your ability to convey solid business advice in a dynamic, humorous and captivating fashion made your presentation the highlight of our conference."
President, Printing Industries of America
Institute of Canadian Bankers
Canadian Insurance Claims Managers Assoc.
Investment Fund Institute of Canada (IFIC)
Insurance Brokers Assoc. of Ontario
The Canadian Assoc.of Insurance & Financial Advisors
Investment Industry Assoc. of Canada
Council of Mortgage Lenders - UK
Society of Management Accountants
Canadian Council of Grocery Distributors
Alberta Farmers' Markets Assoc
Produce Marketing Assoc. - Canada & USA
Hydroponic Merchants Assoc. - Canada & USA


Ford - Canada & USA
General Motors
BC Automotive Retailers Assoc.
New Car Dealers Assoc. of BC
Freightliner Canada
Mr. Transmission
Carstar Automotive
Collision Services Network
Canadian Collision Industry Forum (CCIF)
Napa AutoPro
Bestbuy Distributors
Uni-select Auto Parts
Modern Sales
Warehouse Services


Vancouver Board of Trade
Salt Spring Island Chamber of Commerce
Kelowna Chamber of Commerce
Regina Chamber of Commerce
Brandon Chamber of Commerce
Atlantic Provinces Chambers of Commerce
Parry Sound Chamber of Commerce
Peterborough Chamber of Commerce
Gravenhurst Chamber of Commerce
Charlottetown Chamber of Commerce
Summerside Chamber of Commerce
Fredericton Chamber of Commerce
Sudbury Chamber of Commerce
Coventry & Warwickshire Chamber of Commerce - UK
Chamber of Commerce Executives of Canada
Atlantic Chamber Executives
American Chamber of Commerce Executives - USA
Northwest Chambers Executives Assoc.
Hamilton Business Development Assoc.


Ontario Road Builders Assoc.
Ontario Sand & Gravel Assoc.
Canadian Home Builders Assoc.
Alberta Home Builders Assoc.
Saskatchewan Home Builders Assoc.
Muskoka Home Builders Assoc.
Great Northern Insulation


Canadian Apparel Manfacturers Assoc.
Footwear Council of Canada
Fur Council of Canada
Future Tex
V. Fraas Fashion - USA & Germany
Children's Trade Expo - USA
Luxottica Group

Visa Canada
Institute of Canadian Bankers
Royal Bank of Canada
TD Canada Trust
Bank of Montreal
National Bank
Laurentian Financial
Western Financial Group
Credit Unions - Canada & USA
Federation of Canadian Independent Deposit Brokers
Melbourne Financial Forum - Australia
Cannacord Capital
LOMA Canada
Desjardins Insurance
Royal Sun Alliance
Sun Life Financial
Manulife Financial
Canada Life
Maritime Life Assurance
Great West Life
Canadian Insurance Claims Managers Assoc.
Insurance Brokers Assoc. of Ontario


International Hotel & Restaurant Assoc. - UK
Hotel Assoc. of Canada
British Columbia Hotel & Motel Assoc.
Delta Hotels
Travelodge Canada
Preferred Hotels - Spain
Royal Host Hotels
Unihost / Choice Hotels
Atlific Inns
Crystal Cruises
Assoc. of Canadian Travel Agents
Ensemble Travel
Algonquin Travel
Leisure Great Britain
Ontario Ministry of Tourism
Tourism New Brunswick
Prince Edward Island Tourism

3M of Canada
Renkitt Benkiser - Canada & UK
Energizer Canada
Kodak Canada
Mattel Canada
Kraft Foods Canada
Coleman Capmer Trailers - USA
Polyurethane Manfacturers Assoc. - USA
Heidleberg Canada
Schwarzkopf - Australia
National Luggage & Leathergoods Assoc. - USA
Canadian Luggage & Leathergoods Assoc.
Samsonite Luggage
Canadian Cosmetic, Toiletry & Fragrance Assoc.
DSC Security
Chatham-Kent Manufacturers Assoc.
HY Louie (IGA Distributor in BC)
Canadian Council of Grocery Distributors
Clover / Burgess Wholesale
Dow Agri Science
Monsanto Ag Division - Canada & USA
Purina Mills - USA
Lucent Technologies
Hewlett Packard
Tech Data - Canada & USA
Ingram Micro - Canada & USA
ICL / Fujitsu, USA & UK
Digital Equipment
Canadian Hardware & Housewares Manufacturers Assoc.
Gienow Building Products Ltd.
HWI Hardware Wholesale - USA
ODL Windows Inc - USA
Benjamin Moore
Dynamic Paint Products
Independent Electrical Distributors Assoc.
Union Energy
Centra Gas
Daikin Air Conditioning - Australia
Husqvarna Forest & Garden
Bauer Hockey
Genmar Boats
Lund Boats
Kawasaki Canada
Featherlite Trailers - USA
V. Fraas Fashion - USA & Germany
Canadian Apparel Manfacturers Assoc.
Hunter Douglas
Beachcomber Hot Tubs
Hydropool Hot Tubs
Pacific Energy
Napoleon Fireplaces - Wolf Steel
The Foundry
Tarkett Flooring
Eli Lilly
Schein Pharmaceutical
Sandoz Pharmaceutical
AAH Pharmaceuticals - UK
Unichem - UK
Canadian Wholesale Drug Assoc.
Cancom Tracking Systems
Ford - Canada & USA
General Motors
Freightliner Canada
Bestbuy Distributors
Uni-select Auto Parts
Modern Sales
Warehouse Services
ERI Group
DuPont Automotive
Spectra Premium
Wakefield Canada (Castrol Oil)
Moore Corp.