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Tony Alessandra

Authority on Sales and Marketing, Building Customer Loyalty

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Tony Alessandra: Authority on Sales and Marketing, Building Customer Loyalty

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Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra is a prolific author with 19 books translated into 49 foreign language editions, including his newest book co-authored with Dr. Jerry Teplitz, Switched-On Selling: Balance Your Brain For Sales Success (July 2010); the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.


Communication Skills - The Platinum Rule

Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:

  • How to spot the clues that help you "read" other people and accurately determine their behavioral style. 
  • What makes people tick, their strengths and weaknesses, likes and dislikes. 
  • How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with. 

Customer Loyalty - How to Get and Keep Customers... For Life

How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

  • Building value for the customer 
  • Differentiating your company, products, and sales reps from the competition 
  • Cross-selling a range of products and services to both increase profitability and customer retention 
  • Increasing your internal customer responsiveness and external customer satisfaction 
  • Creating an emotional attachment with your customers

Sales - Collaborative Selling

How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:
  • Prescription before diagnosis is malpractice
  • People don't buy because they're made to understand, they buy because they feel understood 
  • Professionals are defined not by the business they're in, but by the way they're in business 
  • When two people want to do business together, they won't let the details stand in the way 
  • The sale begins when the customer says... Yes
“We were very satisfied with the Seminar content, as well as with Tony’s attitude and charisma presented during the event. In our opinion, knowledge about behavioral styles or ways of changing Clients into Apostles was very useful for participants and presented in an intelligible way. We have received many positive comments from our participants, that Tony’s speech was very inspiring. He presented his great knowledge to the audience and what is more, was very charismatic and a nice speaker. He is very experienced and his ideas are easy to understand.”
BIGRAM S.A. Personnel Consulting

“You delivered exactly what I had hoped for after an exhausting and emotional series of prior presenters.  Quite a tough act to follow.”

 Pfizer, Inc.

“Tony Alessandra excited our audience!  He is a vibrant speaker that uses examples we can all relate as well as to clearly articulate his point.  He mixes humor with real world experience and certainly can perk up an audience.  His message was relevant to our needs and he does his homework.  Not only was he a ‘Motivational’ speaker, but we all can walk away with something that can be applied in our everyday business transactions.  Recommend to all, 2 thumbs up!”
Baan Americas

“I want to let you know how much I enjoyed your presentation. Many customer relationship specific presentations are made up of widely known and/or common sense type information.  In yours, however, I did find some key points that I have brought back and started to practice. Thank you for the great information!”
Global 360

“Tony Alessandra totally engaged my sales team from minute one.  He incorporated our language into his presentation and made the audience believe he understood everything about our business.  There were a lot of “take-aways” that will stick with my team for a long time.”
 AstraZeneca

“Your presentation was the perfect complement to the rest of the program and I have continued to receive positive feedback from everyone from our housekeepers to physicians and retired volunteers! The regional visitors to our program were also very impressed by your talk, and they knew already that your message really resonated with so many of our team. You would be so gratified by the number of stories we have additionally been receiving from folks ‘going the extra inch’ and ‘turning misery into magic.’”
Orange County, Kaiser-Permanente

“Tony thanks for a great entertaining and educational presentation. You really got the attention of our home counselors and manager. It was an honor to finally get to know one of my real ‘HEROES’ over the years. You have been my mentor in so many ways. I’ve watched your video, listened to your tapes, and read your books! Now I got to shake your hand!”
John Laing Homes

“Tony was wonderful to work with.  He did his homework to ensure he understood our needs. His style was dynamic and his material was delivered at the appropriate level for our audience.”
Vicorp Restaurants

"Tony Alessandra delivers and then some! He's engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It's a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted."
 AAA

“Tony's presentation was informative and entertaining.  He provides great information that is useful both in real life and in the business world.”
Uponor
3M
American Airlines
Bayer
Kraft Foods
Merrill Lynch
Pfizer
Prudential Insurance