Tony began speaking professionally while still a doctoral student in the late 70's. He was inducted into the National Speaker's Association Hall of Fame in 1985, and is a member of the Speaker's Roundtable-a group of twenty of the world's most recognized professional speakers.
A former graduate professor of Marketing at the University of San Diego, Dr. Alessandra is also a widely published author with fourteen books translated into sixteen foreign languages, including The Platinum Rule, Collaborative Selling and The Art of Managing People. Tony's numerous video and film projects include the six-time international award-winning film, The Power of Listening; as well as Disney Productions' ground-breaking Non-Manipulative Selling. Audio programs include Nightingale-Conant's best selling Relationship Strategies, The Dynamics of Effective Listening, and Charisma.
Sales and Marketing Presentation Topics
-
Customer Loyalty — Customer Loyalty
How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:
-Building value for the customer
-Differentiating your company, products, and sales reps from the competition
-Cross-selling a range of products and services to both increase profitability and customer retention
-Increasing your internal customer responsiveness and external customer satisfaction
-Creating an emotional attachment with your customers
-
Communication Skills — The Platinum Rule
Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:
-How to spot the clues that help you "read" other people and accurately determine their behavioral style
-What makes people tick, their strengths and weaknesses, likes and dislikes
-How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.
-
Sales — Collaborative Selling
How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:
-Prescription before diagnosis is malpractice
-People don't buy because they're made to understand, they buy because they feel understood
-Professionals are defined not by the business they're in, but by the way they're in business
-When two people want to do business together, they won't let the details stand in the way
-The sale begins when the customer says... Yes
Testimonials
"Tony Alessandra delivers and then some! He's engaging, entertaining and right on the mark when it comes to tailoring his presentation to the audience. His message works on a number of levels. It's a talented speaker who can involve his audience right from the get go, and hold their interest throughout. When an audience is still talking about the presentation the next day, you know you have a hit. Tony is gifted."
AAA
“Tony Alessandra's presentation was right on the mark! I have often recommended Tony to other groups, based on the outstanding presentation he did for a marketing conference I was involved in for another organization 15 years ago. It was a pleasure having the opportunity to engage Tony again for NPA's annual convention this year. His presentation was perfect! (How do you make the ‘best’ better?) The overall audience reaction to Tony's presentation was outstanding!”
National Parking Association
“Tony is outstanding. He achieved total audience participation; everyone learned while having fun. A home run.”
Lucent Technologies
Past Clients
3M
American Airlines
Bayer
Kraft Foods
Merrill Lynch
Pfizer
Prudential Insurance
