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Rick Barrera

Branding & Selling Expert!

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Rick Barrera: Branding & Selling Expert!

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Rick Barrera is a marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.  His research on the strategies used by breakthrough brands like Hummer, Starbucks, Chico’s, Yellowfreight, WAMU, Lexus, and Google will change your thinking about marketing forever.  Rick Barrera has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. 

It’s an old cliché in business that smart companies UNDER promise and over deliver.  But in today’s crowded market, that’s a one way ticket to oblivion.  In his bestselling book Overpromise and Overdeliver (Penguin Putnam), Rick Barrera illustrates how an increasing number of cutting edge firms are building breakthrough brands in record time.  Overpromise and Overdeliver offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level -- for anyone who wants to create extraordinary customer experiences.  Drawing on more than 20 years of hands-on experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.

Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.
 His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon.  Because he continues to consult with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.   
Rick’s passion for truly understanding the company and industry he’s addressing, along with his trademark Deep Customization is unparalleled in the speaking industry. His depth of corporate experience, research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating audiences.
Branding & Competition : Overpromise and Overdeliver

How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences
Based on Rick’s Wall Street Journal bestselling book, this program is essential for any company that wants to radically differentiate their products, services and company from competitors while dramatically increasing revenues and margins. In Overpromise and Overdeliver you’ll learn how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company. Senior executives will find the research and case studies compelling, while line managers will learn the keys to better execution. The front line will learn what specific actions they must take on a daily basis to create the unique experiences that drive buzz and build breakaway brands. This program is available as a keynote presentation, as well as interactive half and full day sessions.

Collaborative Selling : Grow Your Revenues NOW!

You need additional sales right now. Many companies are canceling projects, freezing spending, cutting head count...instead of hunkering down and shrinking your way to greatness, this program focuses on how to grow revenues. Rick has successfully sold his way through three recessions and can show your sales teams how to sell successfully, even in a tough economy. Working closely with your company’s sales leaders, he designs an exceptionally customized and interactive program that will dig into your specific issues to captivate and engage even your most senior experienced sales people. Using case studies, role plays, exercises and other engaging activities, this program will catapult the potential of your sales team.

What Audiences Learn:
  • Which customers and prospects to focus on RIGHT NOW!
  • Exactly what to say to win appointments RIGHT NOW!
  • How to find new opportunities with existing customers.
  • How to work with the marketing team to create the right offers.
  • How to conduct the ULTIMATE SALES INTERVIEW!
  • How to collaborate to create the exact right solution that is within budget.
  • How to get potential customers to want to buy NOW!
  • How to earn their referrals with powerful follow-up strategies.
  • How to develop a recession‐proof attitude!

Customer Service : Rethinking the Customer Experience

How well does your front line understand the needs, wants, goals and priorities of your customers? How well designed is your service organization to deliver on them? Do they understand what true world class service means as your customers compare them to the experiences they have with Lexus, Disney, Federal Express, Starbucks, Nordstrom, Lands’ End, and other service leaders? In this humorous and entertaining program, your team will learn "The Three Laws of Exceptional Service Delivery,” how to use the power of positive language, how to determine the true cost of losing a customer, as well as the 7 steps for handling an irate customer. If you want to build a world class service team, this is the program for you.

Future Trends : Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service

This intense presentation underscores the need for companies to redesign their thinking, their processes and their people to deliver innovation, speed and greater customer value. Your team will learn company specific, practical steps to capitalize on each trend including: A Real Time World, Globalization, Changing Places, Learning Organizations, Strategic Partnerships, Reinventing, Using Speed as a Competitive Weapon, Customized Solutions & Experiences, Leveraging Information, and Putting the Customer First. Participants in this program will go beyond embracing change, to become change leaders. Rick’s trademark Deep Customization process really shines through here.
“Rick, as you know, we use speakers on a regular basis. In all my years doing this, you were absolutely the very best at knowing your audience. I was so impressed with the time you took to learn about our organization. It was very obvious to our participants that this was not a ‘canned’ presentation, but was designed specifically to meet our needs. You were a pleasure to work with. I look forward to future opportunities.”
American Express Financial Advisors

“You did a dynamic job for us. You really exceeded our expectations and WOWed our channel. Thank you for the research you did to make it personal for our audience and continue the conference message. It made all the difference!”

“You did a great job of customizing your presentation to our group. Your message was well received and caused dealers to think about their business differently. Our management team, as well as a room full of influential dealers was energized by your program.”
Ford Motor Company

“Rick Barrera was exceptional.  Never have I seen a speaker who knows his audience more.  Unbelievable... [‘Overpromise and Overdeliver’] plays so well into Wells intense focus on the Customer Experience. I would recommend Rick in a heartbeat.”
Wells Fargo Merchant Services

“Thanks so much for your participation in our event!  The team was very pleased with our guests' reactions to your presentation, and were beyond pleased at how well you incorporated our messaging into the content.”
Ingram Micro

“I have sat through dozens of presentations over the past 30 years and Rick was one of the most refreshing and informative presenters I have ever listened to.  He gave you a lot of take away to help you improve your business.”

“Rick really opened my eyes.  He knew more about my business than I did. Rick could probably help Stephen Hawking get a better understanding of science!”

“Rick was on target, knew his audience and kept them engaged the whole time - especially when he hit on realities that were close to home. It's a great speaker who can make an audience look at themselves and start the wheels of change spinning, even when the change could be uncomfortable.”

“Rick, it was our pleasure to have you part of our meeting and success! We received positive feedback from our members - they enjoyed your talk. You far exceeded our expectations!”
 Affiliated Distributors
Abbott Labs
American Express
Eastman Kodak Company