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Cheryl Cran
Generations X, Y, Zoomers = Generation Intelligence (GI)
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Related Links; Cheryl Cran BOOKS
“Gen X / Zoomer cusper” Cheryl Cran is a sought after consultant on trends in the workplace. Her firm, Synthesis at Work, is a generational leadership consulting and training company with high-profile clients across the nation. Her research on generations led her to write the popular business book The Control Freak Revolution– Make Your Most Maddening Behaviors Work For Your Company And To Your Advantage. .
Cheryl worked her way through the ranks of leadership during two recession-like environments. While in banking she watched people lose their homes to 22% interest rates; moving to insurance the company was downsized she was asked to stay and manage further lay-offs without telling anyone- she lasted three months before she left to head up a mortgage program for a major credit union and oversold the mortgage portfolio in ten months. Cheryl knows how to thrive during tough times.
As a consultant Cheryl researches the trends and advises her clients on attracting and retaining the best of the generations while showing positive controlled leadership skills. As a speaker she brings energy, thought provoking ideas and a passion for creating a workplace of choice. Cheryl has informed audiences for 3M, AstraZeneca, Chevron, Johnson & Johnson, Manulife and MedImmune. She has worked with a broad range of industries including financial services, homebuilders, manufacturing and healthcare.
A sought after expert on workplace trends Cheryl has been a guest commentator on Fox’s The Mike and Juliet Show and The Fanny Kiefer Show. She has been interviewed and written articles for a wide range of publications including Profit Magazine, Reader’s Digest, Metro New York, The Globe and Mail, Selling Power Magazine, Small Business, and Builder Woman Magazine. Watch for her next book “Who Is Really in Control? 101 Ways to Make Gen X, Y and Z Happy at Work”.
Presentation Topics
- 3 Generations, 1 Workplace of Choice- 8 Ways to Keep the Generations Engaged
We know the demographics of the generations but do we know what the generations are looking for from their employers? In this keynote Cheryl Cran shares what the generations want in their workplace and what leaders can do to keep them happy.
For the first time, three highly influential generations have the opportunity to make a major impact together on business. As we head towards the year 2020, the next decade of business success requires companies with aligned teams, aligned focus and engaged employees.
This keynote is based on Cheryl’s recently released book 101 Ways to Make Generations X, Y & Zoomers Happy at Work.
Attendees will leave this session with:
* Case studies of each generation – who they are, what they want in a workplace of choice
* Examples from high performing organizations on what they are doing to keep Gen X, Y and Zoomers happy (together!) at work
* 8 specific tips on how to keep each of the Generations engaged
* Leadership strategies for increasing employee loyalty
The result and return on investment for attendees?
* Ideas that can be implemented tomorrow
* Increased employee engagement
* Increased profit and productivity
* Your greatest asset is protected…your people
All of Cheryl’s keynote titles and content are customized to speak the language of your organization. Cheryl will also provide a pre-event call with potential clients to discuss your event and create a custom program for you and your group.
- Who’s Your Back-Up? Succession Planning with 3 Generations in the Workplace
It’s time for Zoomers and Gen Xers to be looking ahead to 2020 and planning their succession. There is no more time to focus on the lack of skills or the apparent lack of work ethic of Gen Ys. Rather, the focus needs to be on the strengths of each of the generations. Strong leaders build people up so that they can one day take over their job: they generously help people grow.
Building a succession plan requires leaders to be ‘we’ focused and to be willing to invest time and money on building the skills of their teams so that they can one day move into leadership positions.
This keynote is based on Cheryl’s recently released book 101 Ways to Make Generations X, Y and Zoomers Happy at Work.
Attendees will leave with:
* The key steps to building a successful succession plan
* Leadership tools for leaders to make a commitment to build the succession plan
* Ideas on how to build succession plans into the overall strategic plan
* What to do if the talent you need is not in your own backyard
* The skills needed for leaders to successfully share what they know
* Tips on how to do skills assessments that will give leaders a snapshot of the potential leadership abilities of the people on their teams
* Examples of the succession plans of highly successful organizations and how they have helped to build employee engagement, profits and productivity
The return on investment from this session will be that your leaders and your company can prevent the hassles of reacting to the loss of good talent and instead be proactive by having a plan to continually build up your people and their career paths. The increased productivity of this approach will mean more profits and happier employees.
All of Cheryl’s keynote titles and content can be customized to speak the language of your organization. Cheryl is happy to provide a pre-event call with potential clients to discuss your event and create a custom program for you and your group.
- Beyond Emotional Intelligence - Leverage Generation Intelligence for Profit & Productivity
What is generation intelligence? Generation intelligence goes beyond emotional intelligence. It is a heightened awareness around the values, attitudes and psychology of each demographic. It is a customized leadership approach that respects and leverages the intelligence of each generation for the good of the individual and for the good of the company.
Leveraging generation intelligence is a key strategy of high performing leaders and organizations. It goes beyond the stereotypes of the generations and instead focuses on the innate abilities and talents of every single person on the team.
We are living and working in a time of transformation and leaders today are the ‘transformers’.
This keynote is based on Cheryl’s soon to be released fifth book, titled Beyond Emotional Intelligence - 8 Ways to Communicate and Connect With Anyone of Any Age.
Attendees will leave with:
* A clear understanding of what ‘generation intelligence’ is and why we have an unprecedented opportunity to harness it now
* Ideas on how to leverage the intelligence of each of the generations to increase sales, profits and productivity
* Tools to lead in a way that combines emotional intelligence with generation intelligence and connects each person to the company’s vision and goals
* Skills to communicate in a way that speaks to the higher potential of each individual and creates unprecedented understanding and commitment
* Strategies on how to increase profits and productivity through the strengths of the individuals within the company
The return on investment for those attending this session and for the organization is an increased skill level for the leaders to lead in a way that inspires teams to work hard for the vision and goals of the company. The generation intelligence approach increases profits and productivity by harnessing the strengths of the people.
All of Cheryl’s keynote titles and content can be customized to speak the language of your organization. Cheryl is happy to provide a pre-event call with potential clients to discuss your event and create a custom program for you and your group.
- Say What You Mean - Communicate With X, Y and Zoomers in the Workplace
Does it sometimes feel that speaking to Gen Y requires a whole new level of language? Do you know what LOL, ROFL, MOS and other instant message acronyms mean?
As a Gen Y do you sometime wonder what the heck the Gen X or Zoomers are talking about? Gen X, do you get frustrated by being the go between for Gen Y and Zoomers?
Welcome to the new communication age!
There are so many different attitudes about communicating in today’s reality.
Is instant messaging a bad thing? Is social media a waste of time? Is face to face better?
Communication is really about connecting and understanding other people. There are many different ways to communicate but how can we get the best results?
This keynote is based on a combination Cheryl’s four books, including her most recent title 101 Ways to Make Generations X, Y & Zoomers Happy at Work. Her other titles include The Control Freak Revolution, 50 Ways to Lead & Love It and Say What You Mean - Mean What You Say.
Attendees will leave this session with:
* A clear understanding of where each generation is ‘coming from’ in regards to how they communicate
* Tools and tips on how to verbally communicate effectively with each of the generations
* 5 ways to get the most out of your email and instant messaging communication
* Tips on how to get your point across quickly and accurately no matter who you are talking to
* How to set expectations with all of the generations on the best ways to communicate within your company culture
* How to ensure everyone is on the same page and going in the same direction based on clear communication.
The return on investment for those attending this session and for the organization is an increased ability for everyone to communicate more effectively. Improved communication will result in faster project completion, greater accuracy in work projects and increased productivity.
All of Cheryl’s keynote titles and content can be customized to speak the language of your organization. Cheryl is happy to provide a pre-event call with potential clients to discuss your event and create a custom program for you and your group.
Testimonials
“Cheryl, we would love to have you back and we are excited to see you again this fall. Your dynamic delivery coupled with your insightful presentation resulted in exceptionally positive feedback from all in attendance.”
Manitoba Home Builders
"Cheryl thanks so much for all your help. Our event went extremely well. Andy our Regional VP commented that "it was the best event of this kind he has ever attended". Feedback surpassed our expectations, due in large part to your energetic, engaging and entertaining close. Most importantly you were on message. You clearly listened to us and what we wanted to achieve and you delivered beyond our expectations. You were awesome!"
Service Canada
"Your enthusiasm, energetic personal presentation style and sense of humor certainly enhanced the workshops and were major contributions to the outstanding success."
Calgary Health Region
"Your clear, entertaining presentation style was a contributing reason for your success, but equally important was the amount of information gathering and pre-planning you did. A couple of members commented that it was hard to believe you were not part of our industry…”
BC Landscape Association
"I have been inundated with positive comments from participants saying how much they appreciated the time you took to contact them beforehand to assess their needs and that your session was informative, inspirational and FUN!"
Health Association of BC
"We truly appreciated and valued your phenomenal energy and great humor. I believe I speak on behalf of each and every one of the 341 guests when I say you motivated and inspired us with your stimulating and practical presentation."
Abbotsford Chamber of Commerce
"You kept everyone entertained, laughing and involved during a luncheon keynote-not an easy feat!”
Human Resources Development Canada
Client List
Agriculture:
Mosaic
Growmark
Associations:
AAPS- UBC
Abbotsford Chamber of Commerce
Alberta Seniors Housing Association
Association of Professional Engineers and Geoscientists of BC
BC Association of Health Care Workers
BC Landscape Association
Canadian Association of Professional Speakers
Canadian Diabetes Association
Canadian Gift and Tableware Association
Credit Union Insurance Association
Credit Union Marketing Association
Canadian Women in Communication
CSNM- Canadian Society of Nutrition Management
Executive Council Canadian Homebuilders
German Canadian Society
Health Association of BC
International Association of Business Communicators
Go West- BC MPI Western Regional Conference
Manitoba Real Estate Association
Meeting Planners International
MPI- Mid America
Ontario Association Community Care
Prince George Chamber of Commerce
Public Works Association
Sales & Marketing Executives
Southwest Carpenters Association
Vancouver Board of Trade
Vancouver Business Women’s Association
Washington Finance Officers Association
Women’s Leadership Forum- Thunder Bay Ontario
Canadian Professional Counsellors Association (CPCA)
Marketing Association of Credit Unions
(MACU) 2008
Credit Union National Association
International Group Accounting Firms (IGAF Worldwide)
Canadian Society of Hospital Pharmacists
Houston HR
Education:
Canadian Education Centre Network
Career Development Canada
Employee Development Conference
Montreal School Board
University of Hawaii
University of BC
Government:
American Village of Alaska
Auditor General of Canada
BC Department of Justice
BC Pensions
Canada Border Services Agency
Canadian Environmental Assessment Agency
Canada Post
Capitol Regional District
Career Development Canada
City of Owen Sound
City of Richmond
City of Vancouver
City of Victoria
Government of Alberta
Greater Vancouver Regional District
Health Canada
Human Resources Development Canada
Ontario Ministry of Economic Development & Trade
US Naval Reserve
District of Maple Ridge
Canada School Public Service
Pacific Federal Council
Public Service Commission
Public Works Canada
Prince Albert Regional Economic Development Authority
Service Canada BC
Service Canada Federal
Insurance:
Auto Owners Insurance Group
Canada Mortgage and Housing Corporation
GenRe
ICBC
Mortgage Insurance Company of Canada
National Life
Manulife
General Reinsurance
Manufacturing:
3M
Duke Energy
Great Little Box Company
Omnex
Rolln Oil Fields
Steels Industrial Ltd.
Real Estate:
Royal LePage
Banff Western Connection - Manitoba Real Estate
Remax Ontario
Victoria Real Estate Board
West Central Alberta Real Estate Board
Technology:
British Telecomm
Casio Canada
Cognos
Project World
Smart Start Inc.
Vertex
Construction/Home Building:
Alberta Home Builders
Beattie Homes
Calgary Region Home Builders
Canadian Home Builders Association
Brookfield Developers
Carma Developers
Edmonton Region Home Builders
Elite Homes
Executive Officers Council of Home Builders
Fortis BC
Ledcor Pipeline
Manitoba Home Builders
Ontario Home Builders
Pacific Coast Builders
Pacific Coast Builders Conference
Polygon Homes
Professional Home Builders Institute
Renaissance Development Corporation
The Sexton Group
Trico Home Developers
Chicago Midwest Builders
Finance:
ATB Financial
CIBC Mortgages
CIT Financial
Conexus Credit Union
Credit Union Insurance Services
Credit Union Central of BC
CST Financial Consultants
CUNA Mutual Group
Entrust Financial
Equity Professional Seminars
Financial & Insurance Conference Planners
Home Loans Canada
Investment Funds Institute of Canada
KPMG- Vancouver
KPMG- Calgary
KPMG- Toronto
PriceWaterhouseCoopers
RBC Dominion Cruise
Royal Bank
The Mortgage Group
The Sexton Group
TGS Harvard Financial Group
Workers Compensation Board BC
Health Care:
Astra Zeneca
Beltone Hearing
Calgary Health Region
Care 1st Health
Cascade Optical
Eli Lilly
GN ReSound Hearing
Motion Picture and Television Fund Health Division
Orthopedic Medical Secretaries
Sanofi Pasteur
Santa Monica Bay Physicians
St. Johns Medical Center
United Medical Center
Upper Chesapeake Health
Winnipeg Dental Society
Regina Qu’appelle Health Region
Ethicon- A Johnson & Johnson company
Health Canada
Med Immune
Legal:
Grant Thornton LLP
Saskatchewan Legal Aid
Media:
Alberta Weekly Newspaper Group
North Shore News
Van Net Publishing
Retail:
BMW- Brian Jessel
Colin, Campbell & Sons
Nando’s Restaurants
Nintendo Canada
Prince George Women’s Show
Daimler Chrysler
Cactus Club Restaurants
Excel HR
A & A Customs Brokers
Travel:
Canadian Employee Relocation Council
Corporate Traveller
Hagen’s Travel
International Conference Services
Mount Washington Ski Resort
North American Van Lines
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