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Michael Vickers

Business performance coach who helps great companies and individuals increase the value they bring to their clients to become the PREFERRED PROVIDER

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Michael Vickers: Business performance coach who helps great companies and individuals increase the value they bring to their clients to become the PREFERRED PROVIDER

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Michael Vickers inspires enduring success, redefining the possible for today’s sales professionals, leaders and managers. Whatever the sales or business opportunity, Michael will greatly enhance your odds of success. Every person who has an idea to promote, an employee to motivate, or a deal to negotiate, will attain a new level of success after an event with Michael.

Michael is also the best selling author of Becoming Preferred: How to Outsell Your Competition where he shares his secrets to achieving the very highest level of sales mastery.

Whatever the result you’re striving for, if it involves influencing others or achieving success through others, Michael will build your confidence and accelerate your performance.
Becoming Preferred: Up-Leveling the Brand Experience - the Key to Market Sustainability

Having a great brand in today’s competitive marketplace is essential for survival. Goods and services are no longer enough. To take your brand to the next level, it’s important to enhance the entire brand experience.  This program delivers the strategies and tactics necessary to up-level your brand experience so that you can become the emotional favorite in the markets you serve. Your team will learn how to effectively elevate all customer touch points both internally and externally, and learn how to create brand alignment through all distribution channels. One of the greatest opportunities to differentiate your goods and services and build value for your customers lies in your brand experience strategy.

During this program, you will learn how to:

• Think about your client’s experience from their point of view.
• Design an elevated brand experience play book for your team.
• Identify the customers stress, remove it, and connect in a meaningful way.
• Up-level your current product or service offering.
• Create an experience that generates word of mouth advocacy.


Becoming Preferred: How to Outposition, Outsell and Outservice Your Competition

Based on Michael’s best-selling book “Becoming Preferred”, This program will teach you the latest state-of-the-art strategies and tactics to give you competitive advantage that will help you Outposition, Outsell and Outservice your competition. The purpose of this program is to help place you and your company in the preferred position every time and show you how to establish a powerful sales and service process that builds value and accelerates the sales cycle.

During this program, you will learn how to:

• Break your personal and organizational revenue ceiling.
• Exceed customer expectations with “high touch“ strategies.
• Create Distinctive Value in a crowded marketplace.
• Achieve the three levels of “Preferred Status”.
• Employ the five customer values for maximum value creation.
• Build long-term economic relationships of trust.
• Insulate your customers against competitive erosion.


Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace

In business, Rainmakers are the rare breed who bring in new business and win accounts with almost magical ease, generating substantial new business from markets that might seem to others to be too challenging. Rainmakers see opportunity where others see only defeat. And it’s no surprise that Rainmakers are the most highly sought after sales professionals in every industry. In this presentation, Michael shows you exactly what it takes to ascend to the elite level of the Rainmaker and how you can achieve greater success in your sales career and your life.

During this program, you will learn how to:

• Effectively differentiate your offering from the competition.
• Build relationships of trust quickly.
• Get a bigger share of the customer through “customer centered growth”.
• Match your sales strategy to the customers buying style.
• Identify new market opportunities in a congested marketplace.
• Create a question protocol for greater conversations and connection.
• Align the customers buying style with your selling style.
• Confirm more business with the new model of selling.
• Get your people to do the right activities at the right time, with the right people.


Becoming Preferred: The Art & Science of Effective Persuasion

We all persuade. Every day. In our personal and professional lives, our ability to persuade or be persuaded can have a significant impact on each of us. Effective persuasion requires an understanding of the true needs of the person you are persuading. This means understanding their criteria for action and presenting information or solutions in a way that is congruent with their desires. Persuasion is really more of a science than it is an art. It’s a process, not an event. This program will help you become a master persuader and create win-win outcomes with your clients, coworkers, and employees.

During this program, you will learn:

• The difference between effective persuasion and manipulation.
• The importance of your persona and how to enhance it.
• How to understand your customer’s purchasing decision-making.
• How to influence the brain’s two processing computers.
• How to layer the customer’s emotional triggers into your sales and service process
“Few have connected with the audience with the ease that you did. Your emphasis on the need to deliver “distinctive value” was entirely relevant to our industry – and clearly resonated with delegates. The fact that the audience was charged up and receptive after your thought provoking keynote enhanced the impact made by subsequent speakers. With the applause you received, it won’t surprise you to learn you garnered outstanding marks on our delegates’ evaluations. A full 96 percent of respondents gave your presentation the highest possible ratings."
Credit Union Central of BC

"You promised to have an impact and you were true to your promise. The feedback has been great and your insights into our business were very well received. They loved you!"
Royal Bank

"Participants left the conference motivated and charged with energy. I would not hesitate to recommend your services to anyone who is seeking an excellent sales trainer."
Bank of Montreal

"His enthusiasm is contagious! It was so refreshing to attend a seminar that kept my interest from start to finish. A dynamic speaker who delivers dynamite information."
Stats Canada

“We've been getting rave reviews from all who attended our conference. Michael was very professional, right on the mark and very entertaining. For a group of bankers to make such glowing comments about a speaker who comes on right at the end of the day is saying something.”
Royal Bank Financial Group

“Your humour was exceptional and hit the raw nerves of the realness of everyday life. I found myself enthralled amazed at how you captured and commanded my FULL attention and everyone else’s too! (1300 people) I walked away with a renewed perspective and with a sense that I had to make changes in how I do business.”
Re/Max Ontario Atlantic
3M
ADT Home Security
AT B
Alberta Home Builders Corporation
Arcis Geophysical
Arctic Spas
AT&T
AXA Insurance
Bank of Montreal
Berkshire Investment Group
Canada Life
Canada Mortgage & Housing Corporation
Canadian Freightways.
Canadian Professional Sales Association
Canadian Red Cross
Cantrex
Castrol
CHUM Television
CIBC
Coast Software Inc.
CUMIS
CUNA
CWQA
Davis Controls
DHL
ECO Water
Enerflex Systems
Encon
FedEx
Federated Coop
G.E.
Genworth Financial
Great West Life
Greyhound
Hunter Douglas
ICBC
Ingram Micro
ING
INTACT Insurance
Research Capital
Johnson & Johnson
Kohler Company
Lucent
Manulife
Maritime Life
MPI
NEC, America Inc
Overwaitea Foods
PanCanadian Petroleum
Pepsi
Petro-Canada
Pfizer
Phoenix Suns
PSNI
Preferred Brands
RAE Systems
RE/MAX
RSPA
Realty World Canada
Research Capital Corp.
Rogers Communications
Royal Bank of Canada
Royal LePage
RV Dealers
SaskTel
Schooley Mitchell Telecom
Shaw Industries
Syspro Software
Sony
Sprint
Telus Communications
The Portables
Toronto Dominion
Toshiba of Canada Ltd.
TWC Financial
uniPHARM Drugs
Uni-Selec