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Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the founder and CEO of Cathcart Institute, Inc. (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. Jim’s thirty plus years of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are. This breakthrough work achieved best-seller status online, as well as through traditional hardbound book channels. In fact, it was the nation’s #2 best-selling e-book in the year 2000, second only to Stephen King.
As the author of 14 books including Relationship Selling, Mr. Cathcart has long been a trendsetter in the business community. He has his own TV show on TSTN network and has delivered over 2,600 speeches around the world. He is also a co-author of ConnectAbility:8 Keys to Building Stronger Partnerships with Your Colleagues and Your Customers.His next book is tentatively titled Relationship Intelligence:It is who knows you that counts. Among professional speakers, Jim is a world leader: recipient of The Golden Gavel Award from Toastmasters International for 2001, Past President of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), and a long-time member of the exclusive Speakers Roundtable, 20 of the world's top speakers.
Jim sits on numerous boards of directors, including the business school advisory boards for Pepperdine University and California Lutheran University. In 2003, he founded The 101 Leaders Institute to identify, encourage, develop and learn from the people in the L.A.-Ventura Corridor who are making a difference through personal leadership. Today, he is based in Lake Sherwood, California, just north of Los Angeles, where he regularly hikes the mountain trails and rides his motorcycle on the twistiest roads he can find.
Presentation Topics
Relationship Selling — The Eight Competencies of Sales Excellence
We need to rethink how we connect with our customers and suppliers, before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style, and how to connect with the underlying elements in buying psychology that most people never heard of.
Self-Leadership -Rethinking Ourselves For a New Era
"If you can't lead yourself, please don't lead others." The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly Rethink: our markets, our systems, our relationships, our strategies and ourselves. This presentation combines stories, visuals, research and audience interaction to dramatically improve the way we think and act.
Helping People Grow - The Acorn Principle
Every person can be very good at certain things, but most people don't know what those things are. Jim shows people how to find and grow their natural strengths so that they can always be self-motivated. Based on nine years of psychological research into personal effectiveness. A fascinating exploration of what makes us who we are, and how to use it.
Lifetime Customer Loyalty - The Grandma Factor
When you find meaning in what you do, you bring value to what you do. Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This presentation focuses on the ways systems, strategies, standards and relationships impact service. Jim teaches building your clientele through "Up-Serving".
Testimonials
“You delivered exactly what I had hoped for after an exhausting and emotional series of prior presenters. Quite a tough act to follow.”
Pfizer, Inc.
“Tony Alessandra excited our audience! He is a vibrant speaker that uses examples we can all relate as well as to clearly articulate his point. He mixes humor with real world experience and certainly can perk up an audience. His message was relevant to our needs and he does his homework. Not only was he a ‘Motivational’ speaker, but we all can walk away with something that can be applied in our everyday business transactions. Recommend to all, 2 thumbs up!”
Baan Americas
“I want to let you know how much I enjoyed your presentation. Many customer relationship specific presentations are made up of widely known and/or common sense type information. In yours, however, I did find some key points that I have brought back and started to practice. Thank you for the great information!”
Global 360
“Tony Alessandra totally engaged my sales team from minute one. He incorporated our language into his presentation and made the audience believe he understood everything about our business. There were a lot of “take-aways” that will stick with my team for a long time.”
AstraZeneca
“Tony thanks for a great entertaining and educational presentation. You really got the attention of our home counselors and manager. It was an honor to finally get to know one of my real ‘HEROES’ over the years. You have been my mentor in so many ways. I’ve watched your video, listened to your tapes, and read your books! Now I got to shake your hand!”
John Laing Homes
“Tony was wonderful to work with. He did his homework to ensure he understood our needs. His style was dynamic and his material was delivered at the appropriate level for our audience.”
Vicorp Restaurants
Past Clients
American Airlines
John Deere & Company
Lexus
Liberty Funds
Lucent Technologies
Prudential Insurance Co.
Toyota
United Airlines
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